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Sales Funnel visualization with R

Sales (purchasing or conversion) Funnel is a consumer-focused marketing model which illustrates the theoretical customer journey towards the purchase of a product or service. We will study a very simple example...continue reading.

Granger Causality Test

# READ QUARTERLY DATA FROM CSV library(zoo) ts1 <- read.zoo(‘Documents/data/macros.csv’, header = T, sep = ",", FUN = as.yearqtr) # CONVERT THE DATA TO STATIONARY TIME SERIES ts1$hpi_rate <- log(ts1$hpi...continue reading.