Category: Visualization

Sales (purchasing or conversion) Funnel is a consumer-focused marketing model which illustrates the theoretical customer journey towards the purchase of a product or service. We will study a very simple example...continue reading.

We will study a Heatmap visualization that not only can be used for descriptive analysis as well but would be more helpful for analyzing a large number of cohorts. For...continue reading.

We will combine Cohort Analysis and LifeCycle Grids approach for obtaining more detailed analysis This is the third post about LifeCycle Grids. You can find the first post about the...continue reading.

We will study how we can analyze and visualize other valuable metrics like customer acquisition cost and customer lifetime value using LifeCycle Grids approachWe studied a very powerful approach for...continue reading.

We will study a very powerful approach for customer segmentation that is based on customer’s lifecycle, specifically on frequency and recency of purchasesI want to share a very powerful approach...continue reading.

We will cover how to find patterns of events. We will find events that occur systematically together and in the same order, relationships with customers’ characteristics and association rules between...continue reading.

This is the second part of the in-depth sequence analysis and we will use clusterization for simplifying a large number of distinct sequences in a few types of trajectoriesThis is...continue reading.

Although the sankey diagram from the previous post provided us with a very descriptive tool, we can consider it a rather exploratory analisys.Although the sankey diagram from the previous post...continue reading.

We will study how to apply a Sankey diagram visualization when doing a sequential analysis of shopping carts that can bring you a helpful knowledge of patterns of customer’s behaviorWe...continue reading.

We will review a very interesting type of visualization – the Multi-layer Pie Chart – and use it for one of the marketing analytics tasks – the shopping carts analysis This...continue reading.

When conducting Cohort Analysis, one of the most important measures is Customer Retention Rate. I will share a few ideas for visualizing this parameter in this postWhen we spend more...continue reading.

We will continue to exploit a great idea of ‘layer-cake’ graph for Cohort analysis Continue to exploit a great idea of ‘layer-cake’ graph. If you liked the approach I shared in the previous topic,...continue reading.

We will study a pretty helpful visualization for Cohort Analysis that is one of the most powerful and demanded techniques available to marketers for assessing long-term trends in customer retention and...continue reading.